Psychologia konsumenta-przedmiot oferowany w języku angielskim
Informacje ogólne
Kod przedmiotu: | 450-ZS2-2PPKO#e |
Kod Erasmus / ISCED: |
04.002
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Nazwa przedmiotu: | Psychologia konsumenta-przedmiot oferowany w języku angielskim |
Jednostka: | Instytut Zarządzania |
Grupy: | |
Punkty ECTS i inne: |
3.00
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Język prowadzenia: | angielski |
Rodzaj przedmiotu: | obowiązkowe |
Założenia (opisowo): | The subject concerns knowledge, skills and competencies in the field of consumer psychology. The purpose of the course is to prepare the student for work in the field of management and marketing, taking into account the psychological basis of decision-making by market buyers |
Skrócony opis: |
The aim of the course is to familiarize with the processes of consumer perception, the influence of emotions, motives , attitudes on his decision, as well as the process of analyzing the behavior of buyers based on the basics of psychology |
Pełny opis: |
Level of education: Second cycle studies Profile of studies: General academic Form of studies: full-time Subject language: Polish Subject type: Specialization subject Field, discipline: social sciences, economics Year of study/semester: second year/fourth semester Number of teaching hours: • Lecture - 15 h, • Exercises - 15 h Didactic method: Lecture using multimedia techniques, engaging students. Design method. ECTS points: 3 Quantitative indicators: Student activity:
Student's workload related to classes:< /p>
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Literatura: |
Primary literature:
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Efekty uczenia się: |
2PPKO_W01 has knowledge of the different types of relationships occurring in the process of purchasing products, including between the entrepreneur and the consumer, as well as has an in-depth knowledge of the social ties occurring within the framework of the consumer-entrepreneur market relationship (KA7_WG4) 2PPKO_W02: has an expanded knowledge of man as a consumer, participating in the entire process of purchasing decisions: from the recognition of need to feedback. (KA7_WG5) 2PPKO_U01: is able to correctly interpret and explain the behavior of buyers and also identify methods to study this behavior. (KA7_UW1) 2PPKO_U02: is able to correctly analyze from the point of view of psychology the causes and course of consumer behavior in the market, formulate their own opinions on the cause and consequences of these behaviors, and put forward simple research hypotheses in the field of behavioral analysis of consumption. (KA7_UW3) |
Metody i kryteria oceniania: |
Lecture: In order to pass the lecture, it is necessary to take a credit test (single-choice test) and receive at least 55% of the possible points. Verification of learning outcomes: 2PPKO_W01, 2PPKO_W02. Exercises: In order to pass the exercises, it is necessary to submit the projects assigned for implementation on time. Projects must be submitted in digital form on the Eduportal platform. The grade from the exercises is a component of the grades from:
Weryfikacja efektów uczenia się: 2PPKO_U01, 2PPKO_U02, 2PPKO_W01, 2PPKO_W02. |
Zajęcia w cyklu "Rok akademicki 2022/23" (zakończony)
Okres: | 2022-10-01 - 2023-06-30 |
Przejdź do planu
PN WT ŚR CZ PT |
Typ zajęć: |
Wykład, 30 godzin
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Koordynatorzy: | Tomasz Poskrobko | |
Prowadzący grup: | (brak danych) | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: | Zaliczenie na ocenę |
Właścicielem praw autorskich jest Uniwersytet w Białymstoku.