Media and Society: An Introduction

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During the course students gain basic knowledge about the functioning of mass media and new media in contemporary society. The media-society relationship will be discussed in historical, social, cultural and technological context. The media in Poland and in selected countries will be analyzed.

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Profile: general, full-time studies

Course time: 15 hours

Methods and assessment objectives:

individual and group work, text analysis, discussion, presentation.

Scheme of assessment

attendance, active in class participation, entry tests, project work

3 ECTS credits

17 h contact hours

(15 hours in class, 2 hour - consultations )

61 hrs - independent and guided study, (reading and preparation for classes, project work)

Quantitative indicators

Student workload

- contact hours: 17 hrs, 0,7 ECTS credits

- independent or guided study: 61 hrs , 2,3 ECTS credits

Albarran, A.B. (2010), The Transformation of the Media and Communication Industries, Ediciones Universidad de Navarra, S.A. (EUNSA)

Hassan, B. et al & (2018). Measuring Strategic Communication from the Audience’s Point of View (Evidence from a Specific Sector in a

Developing Economy), Organizational Behaviour, 115 , 49718-49731.

Hobbs, R. .& S. McGee, S (2014). Teaching about Propaganda:

An Examination of the Historical Roots of Media Literacy, Journal of Media Literacy Education 6(2), 56 - 67.

Latzer, Michael. (2013). Media Convergence. SSRN Electronic Journal. 10.2139/ssrn.2271508.

O’Keeffe, A. (2012) Media and discourse analysis, The Routledge Handbook of Discourse Analysis, Routledge, p. 454-451.

Steblyna N. (2023). Refugees, IDPs or just Ukrainians? Local Online Media and Perceptions of Donbas Internally Displaced Persons (2014–2018). Central and Eastern European Migration Review 12(1): 127–157.

Stuart Allan (2010) New Culture. Issues in cultural and media studies, Third Edition, Open University Press - selected texts

Törnberg, P., & Uitermark, J. (2022). Tweeting ourselves to death: the cultural logic of digital capitalism. Media, Culture & Society, 44(3): 574–590. https://doi.org/10.1177/01634437211053766

During the course the Student achieves the following learning objectives:

KP7_WG1, student knows and understands the definitions of the most important sociological terms, can identify specific problems undertaken by sociology

KP7_WG6, student knows and describes the basic concepts and theories of the sociology of culture

KP7_UW2, student is able to analyse various social structures using terminology characteristic for specific sociological sub-disciplines

KP7_UW8, student is able to identify social problems of a selected community / social group and analyse, evaluate and propose solutions

KP7_KO1, student is determined to improve his/her social skills

Assessment scheme:

- project work (max 8 points),

- entry tests (max 6 points) -

- in class participation (max 6 points)

0-10.5 - 2.0 (fail)

10.6-12.5 (3.0)

12.6 - 13.9 (3.5)

14 - 17.3 (4.0)

17.4- 17.9 (4.5)

18-20 (5.0)

One absence is allowed; more than one absence from class may result in penalty points.