Courses in registration (in Polish) wybór przedmiotów 5 2023-EUR3-MMR-POR

This list includes courses which are temporarily excluded from registration (but they were or will by included during other rounds of this registration).

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2023 - Academic year 2023/2024
(there could be semester, trimester or one-year classes)

Actions

2023

400-US1-3MMR

Branch of the University of Bialystok in Vilnius, Faculty of Economics and Computer Science

Marketing of European cities and regions

Filia Uniwersytetu w Białymstoku w Wilnie, Wydział Ekonomiczno-Informatyczny

Marketing miast i regionów europejskich

Classes

Academic year 2023/2024

Class - 30 hours
Lecture - 30 hours

Groups

- (in Polish) 3L stac. I st. studia europeistyki - przedmioty fakultatywne - WILNO (Branch of the University of Bialystok in Vilnius, Faculty of Economics and Computer Science)

- (in Polish) Wilno - Europeistyka 3 rok 1 st. stacjonarne sem.zimowy (Branch of the University of Bialystok in Vilnius, Faculty of Economics and Computer Science)

Brief description

(in Polish) Ze względu na konkurencyjny charakter relacji zachodzących pomiędzy regionami europejskimi, a w szczególności miastami istnieje potrzeba rozwijania wiedzy i umiejętności związanych z kreowaniem wizerunku budującego przewagę w pozyskiwaniu niezbędnych zasobów dla rozwoju jednostek terytorialnych. Celem przedmiotu jest więc nabycie i uporządkowanie podstawowej wiedzy związanej z marketingiem miasta i regionu, a także nabycie umiejętności diagnozowania potrzeb interesariuszy jednostki terytorialnej oraz profesjonalnego przygotowania materiałów promocyjnych i spójnej strategii komunikacji ukierunkowanej na założone cele wizerunkowe.

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